On Monday, Google Distinguished Engineer, Matt Cutts, posted an Inside Search blog discussing 10 recent algorithmic recently rolled out by Google.
In a bid to offer users an “even deeper insight into the 500+ changes we make to search in a given year”, Cutts has provided a top 10 list of the most important developments in the Google algorithm over the past few weeks. I thought we would take a look at each of them below.
1) Smarter snippet content - - If you don't ascribe each of your site pages with a meta description tag, Google will do it for you. Google can now pick snippet information from the page rather than the headers.
2) More Relevant Page Titles - Less weight on anchor texts now. Key tip - mix up your anchor texts, don't have them matching your page titles over and over.
3) Rich Snippets for Applications - Displaying reviews, costs of items, post dates and other information. We've all seen this coming. If you're not using rich snippets yet, you need to start.
4) Cross Language Information Retrieval - Helping clean up information from multiple languages and getting rid of some of those errors we are seeing.
5) Autocomplete Improvement for Russian Queries - Title says it all.
6) Autocomplete Fix For IME -This change improves how Auto-complete handles queries containing non-Latin characters.
7) Fresher Results (will effect 35% of all search queries) - Fresher content = good. Outdated content will be moved out.
8) More Relevant Date-Defined Queries - More relevant results will be displayed for data defined queries. This ties in with the fresher content tweak.
9) Refining Official/Original Page Display - This will be targeting brand name and major keywords to make sure authority websites are being displayed.
10) Retiring an Algorithm Signal in Image Searches - “As the web evolves, we often revisit signals that we launched in the past that no longer appear to have a significant impact. In this case, we decided to retire a signal in Image Search related to images that had references from multiple documents on the web.”– Matt Cutts
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